J.L. Hufford.com joined the online e-tailing community, offering a mere handful of gourmet coffee and tea products. Contrary to some funny commercials out there, orders don't miraculously start coming in seconds. Our first week online, we received a whopping 2 orders – both to local customers who frequented our mall coffee shop. We didn't even have a shipping account set-up yet, and we mixed-up their orders. Not a picture perfect start, but at least it was a start. Over the next months, we learned how to bring customers to our website and all the other good stuff e-tailers should know. We had our first site redesign and added 3 of our favorite brands to date, Big Train Gourmet Beverages, Vitamix Blenders, and Capresso Coffee Equipment. We even updated our logo. Wow!