Founded in 2001 by the award-winning multidisciplinary design firm RIOS, notNeutral emerged from a passion for exceptional product design and the belief that architecture encompasses all aspects of the designed environment. This Los Angeles-based collaborative studio comprises architects, landscape architects, and interior, graphic, and product designers, all united by a commitment to creating extraordinary products for the specialty coffee and hospitality industries.
notNeutral's journey into the specialty coffee world began around 2008, in collaboration with Intelligentsia Coffee. This partnership led to the development of their iconic LINO collection, meticulously designed with input from award-winning baristas to enhance the coffee-drinking experience. The LINO collection quickly gained a global following among coffee aficionados and professionals alike.
The LINO collection is celebrated for its meticulous design and iconic shape, making it a favorite among coffee enthusiasts and professionals worldwide. Each cup's interior curvature is optimized for latte art and thermal insulation, while the handle, flush with the rim, ensures comfort and control for both barista and drinker.
For those who prefer glassware, the VERO collection offers a modern alternative. Designed with a sleek aesthetic, VERO glasses are perfect for showcasing the visual appeal of layered espresso drinks or vibrant teas. The collection includes sizes suitable for cortados, cappuccinos, and lattes, providing versatility for various beverage preferences.
For those interested in exploring notNeutral's top-selling products, J.L. Hufford offers a curated selection:
notNeutral Lino 12oz Porcelain Latte Cups with Saucers
Designed for professional baristas, these cups feature an interior curvature optimized for latte art and thermal insulation.
notNeutral Vero Cappuccino Glass
A modern glassware option that showcases the visual appeal of your cappuccino while maintaining optimal temperature.
notNeutral Lino 10 oz. Coffee Mug
A versatile mug suitable for various coffee beverages, featuring the signature LINO design for comfort and style.
notNeutral Vero Espresso Glass
Ideal for espresso lovers, this glass offers a sleek design that enhances the visual and sensory experience of your shot.
notNeutral Cala 6oz Tasting Cup
A minimalist, handleless porcelain cup designed to engage the senses, perfect for tasting teas or coffees.
Each notNeutral collection is thoughtfully designed to enhance specific beverage experiences, ensuring that both form and function are meticulously balanced. notNeutral has redefined the way we experience coffee and tea through its meticulously designed collections, blending form and function with architectural precision. Whether you're a barista perfecting latte art with a LINO cup, a home brewer appreciating the elegance of a VERO glass, or a tea lover embracing the tactile warmth of a CALA tasting cup, notNeutral offers a vessel that enhances every sip. With a commitment to craftsmanship and innovation, notNeutral continues to shape the specialty coffee and hospitality industries, proving that great design isn’t just about aesthetics—it’s about elevating everyday rituals.
